don’t predict the future… build it!
we're building a consulting firm on a simple, urgent premise: emerging technologies—especially agentic AI—aren't just tools. They're the levers of transformation for underserved communities and for our planet.
the primordial edge
we operate where action-oriented entrepreneurial imagination meets humanitarian purpose. We convene leaders, designers, and engineers who refuse to accept that profit and impact exist in separate universes.
who we serve
visionary institutions: Organizations ready to harness AI and frontier tech not just for efficiency, but for legacy.
impact-driven leadership: Teams who measure success in terms of societal benefit as well as shareholder return.
the courageous: Those who see technology as a force multiplier for human potential.
how we work
convene catalysts: Our model is kinetic. We create spaces where clients and technologists redefine the possible.
engineer impact: Harnessing the power of AI, we turn transformational concepts into ethical scalable action.
build resonance: We design from first principles for outcomes that resonate across generations.
why now?
because the clock is ticking... Climate, equity, infrastructure—the crises demand more than incrementalism. They demand agency. Primordial exists to equip leaders with the tools to not just navigate the future, but to shape it.
who we are
Jonathan Hoffberg - Founder & President of the Lake Merritt Conservancy - Fmr VP of Product & Design for Provarity, an AI Powered SaaS startup for technical sales enablement. 30 years in tech innovation, including stints at GE Healthcare, StubHub, Dolby Labs, & Lucasfilm.
Seemant Kulleen - Director of Impact at the Lake Merritt Conservancy - Fmr Sr. Technical Program Manager at New Relic, an Ai-driven Saas for performance monitoring. Masters in Computer Science + 25 years in tech management & consulting, including at 3M, Slalom, & Gentoo.
we don't predict the future
we build it
contact
let’s build a better future together. drop us a line...